More than four-fifths of UK diners find a restaurant’s ambience and service as important as the food: More than four-fifths (88%) of British restaurant diners find elements such as ambience and service as important as the food when it comes to having a good experience in a restaurant, according to a new report.
Apart from food and drink, respondents said the other top-ten most important elements to dining out are space between tables, comfortable seats, temperature, ambience, lighting, decor, music, cutlery and concept.
Four-fifths (80%) of respondents said they would spend more money in a restaurant if they enjoyed the decor and atmosphere, while 81% have chosen to enter a restaurant because of how “appealing it looked from the outside”.
More than two-thirds (71%) said they were more likely to share their restaurant experience on social media if they liked the surroundings, while 45% would avoid returning to a restaurant if they were sat too close to another diner. More than half (55%) would avoid a restaurant if they didn’t like the set-up.