I have been spending quite a bit of time in Sweden lately. This is related to our work with Caffè Nero and conversion of existing or former coffee shop stores into the Caffè Nero Brand. With this we have been seeking to detail cost and process structures into this market which we might take for granted but, in reality, are slightly alien to the Swedish market.
I have worked for Caffè Nero as a client, for the best part of twenty years, and within this timescale I have worked with a few different Store Development contacts. What has been established is the format in which the units were procured in the UK, a system that became established in its current format early into our working and it is this that we have been seeking to implement into the Swedish work.
What we have found is that our familiarity with a system, does not immediately translate to the new market and we have to seek to teach the benefits of our proposed procurement and earn the respect of the contracting parties to demonstrate that this procurement approach is a win- win.
When working with new teams and contacts, we always have to earn the respect of our collaborators and we pride ourselves on the ability of all the staff at Julian Church and Associates to follow an ethos of teamwork, fairness and dual win opportunities. We believe in following this approach that the client will get the best result at the end of the process.
We are beginning, now into our third handover and with two further stores either onsite or just about to commence, that our collaborators on all sides of the opening of each store are beginning to understand the benefits of our proposed approach. We look forward to many openings in the next few years for Caffè Nero.
You can see our previous restaurant, cafe and bar work here